Welcome to our new site, one of many great things coming from Hickory Brands Inc in 2018!
More than 100 years, New Balance has worked to move the world around us. Because we believe in one simple truth: we were born to move.
Our goal is to help you achieve yours. At New Balance, our job is to aid athletes in their pursuit of excellence, whether that means helping professional athletes set records and win medals, or propelling everyday athletes to achieve a new PR, run their first 5K or just to live a more healthy and active lifestyle.
Our products are the perfect blend of function and fashion, giving you the performance technology you need and the style you want. Our associates around the world bring these goals to life with their high-level skills and creativity. While we offer the best product on the market, we’re also equally committed to giving back. So while we look to succeed, we believe in ensuring others have the same opportunity.
MADE IN AMERICA MATTERS
New Balance always has, and always will be, committed to making shoes in the U.S. Join us and the thousands of other American Makers who understand that making things here matters.