Product excellence, superb customer service, and loyalty to our work family are synonymous with Hickory Brands (HBI). As a privately owned business, all who are employed by HBI are treated as part of our extended family.  We understand that manufacturing in the USA is very important and are committed to keeping our jobs in Hickory, NC. We are excited for the opportunity to introduce our company and tell the HBI story.
We are great full to our Team of Artisan Craftsmen, Women and Technical Experts
Follow our story @hickorybrandsinc on Instagram
HBi Artisan Builders
Daniel L. Bizzell | HBi President | CEO
Daniel Bizzell is a creative leader and multi disciplinary Industrial Designer, who comes from years of experience in the innovation and intellectual property category. Having the opportunity to be part of numerous start-ups and even a 5 season television series on product development that aired on PBS.
His early career speaks volumes to the tactical reason for his selection and pursuant by the Hickory Brand’s Board, as his knowledge and skills mesh perfectly with the variety seen in their customer base and product lines.
From an alignment perspective, Bizzell has a competitive Running, Triathlon and Cycling pedigree respected by HBi’s collaborative partners in industries that must have authentic performance products.  
In 2016 Daniel Bizzell founded Velociti Brands Inc. to fill two critical voids in the USA Production Model. Connecting a scattered supply chain for Global Brands Like Under Armour® and those looking to re-shore as well as OEM manufactures looking to fill capacity with private label and proprietary collections in downtimes between their primary business.
At the end of 2017 Velociti Brands Inc. begin to supplement their services with the development of their own branded turn-key product collections using their re-established OEM network.
All of which is key to our growth at HBi as we development new lines, innovations and products to be used by our OEM partners looking to rebuild the USA specialty market supply chain.
Link to HBi Press Office Here

Julie K. Huffman | Sr. Vice President
Julie moved to Hickory, NC from Virginia to attend Lenoir-Rhyne University.  She has a BA in Business Administration.
She began employment with HBI in September of 1994. She has spent time in all aspects of accounting, sales, purchasing and HR.
Julie is a Senior Vice President with duties primarily focusing on purchasing and HR.
Purchasing has become much more global so HBI strives to offer quality products to customers at the best price knowing that the commitment to “Made In USA” is one of our top goals as well as promoting our Hickory, NC factory.  We also have to be committed to ensuring that we are using factories and suppliers that adhere to social and environmental issues.
We are happy to employ about 75 of the area’s best talent both in the office and in the factory.  HBI employees are considered by the management team as family.  We constantly strive to keep the family atmosphere among all who work here.
 Link to: About Us Here
Sherry Fry | ShoeFly™ 
A North Carolina native with a BA in Business Administration & Marketing.  She came to Hickory Brands in 2011 with promotional sales experience.  Sherry is in charge of the Print & Specialty Braid Department.
Her primary duties deal with Custom Imprinted Lanyards & Shoelaces and oversee and monitors the order process from taking the order, assisting with the design if needed, obtaining art approval, communicating with production and shipping departments to verify a top-quality finished product for the customer.
Sherry enjoys developing relationships with customers in order to gain their confidence as well as to retain repeat business.
“Our highest priority at Hbi is Superior Customer Service at every level.  My department takes pride in offering the customer a Solution in a quick and effective way which leaves customers confident in their decision to work with us.” Sherry Fry
 Sherry has been instrumental in the push towards online Custom Imprinted Lanyards & Shoelaces. “We are excited to venture into the e-commerce area of a Virtual Website and hopeful that by using this do-it-yourself technology, it will allow our customer to see a visual example and create new ideas for their finished product.” Sherry Fry
Link to ShoeFly™ Collection Here 
Grace Silva | HBI Customer Service and Sales Support Lead
Grace Silva has been with Hickory Brands for over 10 years. During this time she has taken on many roles from manufacturing, production scheduling and transitioning to Customer Service in early 2014. In Early 2019 she was promoted to Customer Service and Sales Support Lead.
Grace is very dedicated and truly believes in providing great service to our Customers. 
Link to 10 Seconds™ Collection Here
Jens Roessler | Global Sourcing and Production
Born and raised in Germany, Jens Roessler graduated from Karlshochschule International University with a BA in International Business in 2016. During his studies, he worked at Apium Additive Technologies GmbH – a start-up in the industry of 3D printing of high-performance polymers where he gained valuable experience in the field of Marketing and Sales.
Having played soccer for one of the top soccer academies in Germany and a semi-pro club afterward, he was awarded a full scholarship for the MBA program at Lenoir-Rhyne University where he graduated with a degree in Leadership and Entrepreneurship in 2018.
During his time at Lenoir-Rhyne University, Jens Roessler earned Academic All-District, Third Team Academic All-America Honors, and was named "Rufus L. Moretz" Lenoir-Rhyne University Male Scholar-Athlete 2017.
After working with Classic Leather Inc, a luxury furniture brand, Jens joined our team at Hickory Brands Inc in 2019 to bolster Global Sourcing & International Partnerships. 
His role includes the development of an efficient global supply chain, supporting the product development team with components sourcing, and increasing the product range of HBi’s branded lines.
Link to 2WiN™ Collection Here
Link to: Our Full Range of Collections and Brands Here