2026 HBi Collective Team Page

 

Meet The HBi Collective Team

Leadership

Daniel Bizzell
  • Who is Daniel?
  • SPORTS TEAM: AFC Richmond
  • FOOD: What's a week without nachos?
  • MUSIC: Chill-Hop while making the kids lunches in the morning, 90's Rock pre-workout
  • MOVIE: The Man From Snowy River 2
  • HOBBIES: Forward Movement

Daniel Bizzell

CEO & President HBi Collective

The Industrial Design Guy and visionary of our next generation products and business.

Service & Communications

Tammy Carpenter
  • Who is Tammy?
  • HIDDEN TALENT: Cosmetology
  • FAVORITE SONG TO DANCE TO: Let it Go (with her Grandkids)
  • TELL ME A JOKE: Why did the tomato blush? It saw salad dressing.
  • HOBBIES: Fitness, Reading, Singing, Photoraphy

Tammy Carpenter

Accounts & Processing

The white gloves that monitors the team and process for your Online Wholesale and Direct To Consumer orders.

Tristan Varney
  • Who is Tristan?
  • SPORTS TEAM: Detroit Lions
  • BUCKET LIST TRAVEL LOCATION: Australia
  • GREATEST ACCOMPLISHMENT: Presidential Service Award
  • FAVORITE BOOK: The Last of the Mohicans
  • NICKNAME: T

Tristan Varney

Inside Sales Lead, Specialty Accounts

Needing a personalized service for you and your customers? We give you Tristan, our field sport athlete and product guru.

Cameron Greene
  • Who is Cameron?
  • FAVORITE FOOD: Sushi
  • FAVORITE OUTDOOR ACTIVITY: Yoga & Hiking
  • FAVORITE PODCAST: Anything True Crime
  • FAVORITE DESSERT: Raspberry Sherbert
  • FAVORITE AUTHOR: Stephen King & Paulo Coelho

Cameron Greene

Customer Experience Lead

Cameron is responsible for improving how customers experience Hickory Brands from their first interaction through future business opportunities.

Chloe Wilson
  • Who is Chloe?
  • FAVORITE QUOTE: "Success is going from failure to failure without loss of enthusiasm." -Winston Churchhill.
  • HOBBIES: hiking, swimming, reading, dancing.
  • FAVORITE SONG TO DANCE TO: Canned Heat by Jamiroquai
  • BUCKET LIST TRAVEL: GREECE

Chloe Wilson

Executive Assistant HQ

Eager to use her experience to support the HBi team, providing essential administrative assistance while acting as an communication ambassador for our brands.

Derrick Yocum
  • Who is Derrick?
  • Travel Bucket List: Japan
  • Current Obsession: My son
  • Favorite Ice Cream: Bourbon Pecan
  • Spirit Animal: Panda
  • Current Favorite Song: Eye of the Untold Her - Lindsey Sterling

Derrick Yocum

Walmart Program Manager

Our lead for developing the internal management, reporting, accountability, and execution structure required to support our Walmart program.

Gustavo Franco
  • Who is Gustavo?
  • FAVORITE VIDEO GAME: Counter Strike 2
  • FAVORITE PODCAST: Lemonade Stand
  • FAVORITE SWITCH: Holy Pandas

Gustavo Franco

Platform & UX Engineer

Gustavo is responsible for improving the digital platforms, technical systems, user experience, and integrations that support Hickory Brands' customers and internal teams.

Operations

Esther Lor
  • Who is Esther?
  • SPORTS TEAM: Saints
  • OUTDOOR ACTIVITY: Fishing
  • PIRATE NAME: Cut Throat
  • BUCKET LIST TRAVEL LOCATION: Thailand
  • GREATEST ACCOMPLISHMENT: Her son

Esther Lor

Plant Foreman

Utilizing years of production expertise to keep lead times low, communication high, our employees safe, and our customers happy.

Grace Roseman
  • Who is Grace?
  • FAVORITE SONG TO DANCE TO: Emotions by Mariah Carey
  • ICE CREAM FLAVOR: Rocky Road
  • OUTDOOR ACTIVITY: Hiking
  • MOVIE: Bridget Jones' Diary
  • SUPERHERO: Batman

Grace Roseman

Supply Chain & Purchasing Lead

Keeping us stocked up to fulfill your orders faster.

Rhonda Tankersley
  • Who is Rhonda?
  • ICE CREAM FLAVOR: Strawberry
  • TELL ME A JOKE: How do trees get online? They just log on.
  • PIRATE NAME: Captain Sassy Pants
  • GREATEST ACCOMPLISHMENT: Keeping 3 children alive until adulthood.

Rhonda Tankersley

Controller

The Analytical brain of the accounting department.

Anna Holloway
  • Who is Anna?
  • HOBBIES: Reading, Quilting
  • FAVORITE MOVIE: The Shawshank Redemption
  • TELL ME A JOKE: Some people eat snails… they must not eat fast food.
  • SPORTS TEAM: Duke
  • SPIRIT ANIMAL: Bunny

Anna Holloway

Accounts Payable

The bubbliest member of our team by far who's always ready to help.

Production Team

Cliff Coffey
  • Who is Cliff?
  • QUOTE: Work smarter, not harder.
  • TELL ME A JOKE: Why did the chicken cross the road? To show the opossum it could be done.
  • OUTDOOR ACTIVITY: Cycling
  • MOVIE: The Good, The Bad, and The Ugly
  • HIDDEN TALEN: Woodworking

Cliff Coffey

Distribution Center & Weaving Manager

A man of many hats, handling our yarn purchasing, recycling, and logistics for Hickory Brands, and of course our weaving department. Cliff brings his lifelong knowledge of the textile industry to our ever expanding team.

Diane Eaton
  • Who is Diane?
  • SPORTS TEAM: Carolina Panthers
  • FOOD: Salmon
  • BUCKET LIST TRAVEL LOCATION: France
  • MOVIE: The Notebook
  • HOLIDAY: Christmas

Diane Eaton

Packaging Department Supervisor

Boss Lady and our honorary first Employee of the Year for her outstanding leadership and utmost dedication to her team and the company.

BJ Ward
  • Who is BJ?
  • HOBBIES: Working with animals
  • BOOK: Call of the Wild
  • NICKNAME: BiggDawg
  • QUOTE: A jack of all trades is a master of none but often times better than a master of one.

BJ Ward

Braiding Department Supervisor

Our resident expert of adorable Pitbulls (and braiding, of course). BJ manages the largest department in our Plant #3 facility with great care and long time expertise.

Anita Picklesimer
  • Who is Anita?
  • OUTDOOR ACTIVITY: Gardening, Landscaping, & Hiking to Waterfalls
  • FAVORITE SONG TO DANCE TO: Uptown Funk by Bruno Mars
  • QUOTE: "What we do in life, echoes in eternity"- Maximus, Gladiator
  • FOOD: French Fries & Ice Cream

Anita Picklesimer

Shipping Manager

Anita ensures all of your product is shipped out on time and handled with care.

Damir Softic
  • Who is Damir?
  • Damir is constantly innovating new machinery for our operations. He hopes you can plan a tour with us, so he can show what he is working on now and thinking of for the future!

Damir Softic

Facilities Maintenance Manager & Machinist

The man MacGyver strived to be. He keeps our original machinery moving and builds new ones to produce our future innovations.

Interns

Eli
  • Who is Eli?

Elijah Sorice

Product Engineer

 

Quintin
  • Who is Quentin?
  • FAVORITE HOBBY: Making up Sun Tzu quotes
  • FAVORITE LIE: I can dunk
  • NICKNAME: Q-Dog
  • BEST LARP: Golfing
  • BUCKET LIST: Iron Man

Quentin Heller-Lee

Business Development

 

Intern Alumni

Ricky Hardson
  • Who is Ricky?
  • BA in Business Administration and MBA in Business Administration and Management from Lenoir Rhyne University.
  • 2 Time Conference Champion for LR Bears Football Team
  • Chi Alpha Sigma National Athlete Honors Society

Ricky Hardson

HBi - American Legacy® Outdoor Sales & Key Accounts

Our brand and product representation for the American Legacy® Brand.

Preston Joseph
  • Who is Preston?
  • Graduated with he BBA in Management Information Systems from Lenoir-Rhyne University.
  • Starting Linebacker for LR Bears Football Team.

Preston Joseph

HBi - 10 Seconds® Team Sales & Key Accounts

Our Man for building opportunities with consumer retail and team products.

Emily Snyder
  • Who is Emily?
  • Working on her BA in Public Relations, Advertising, and Applied Communication and her BA in Sports Administration.

Emily Snyder

Social Media and Content Creation, Janie® Brand

Our hip and in-the-know intern from Chapel Hill.

Victor Cascon
  • Who is Victor?
  • Graduated Magna Cum Laude with BA in Marketing & Business Management and MBA in Global Business from Lenoir Rhyne University.
  • Captain of the LR Men's Soccer Team
  • Chi Alpha Sigma National Athlete Honors Society

Victor Cascon

European Businesses Development & Team Sales

Key contact and outreach for our growing international business.

Brooke Lawrence
  • Who is Brooke?
  • GREATEST ACCOMPLISHMENT: Graduating High School with Associates degree at 17.
  • BUCKET LIST TRAVEL LOCATION: Bora Bora
  • SONG TO DANCE TO: Cotton Eye Joe
  • MOVIE: Napoleon Dynamite
  • SPIRIT ANIMAL: Dragonfly

Brooke Lawrence

Social Media & Marketing

Bringing a fresh perspective and marketing know-how to social media content.

Dulcemaria Coronado-Sanchez
  • Who is Dulcemaria?
  • HIDDEN TALENT: Correctly guessing what side a quarter will land on (99 out of 100 times)
  • SPIRIT ANIMAL: Alpaca
  • ICE CREAM FLAVOR: Moose Tracks
  • "Success is not final; failure is not fatal: It is the courage to continue that counts." — Winston S. Churchill

Dulcemaria Coronado-Sanchez

Social Media & Marketing

Sparking interest in our collective brands through social media content with fun and flair.

Gabe Morgan
  • Who is Gabe?
  • QUOTE: The bad news is time flies. The good news is time flies.
  • FOOD: Dumplings
  • OUTDOOR ACTIVITY: Snowboarding
  • SONG TO DANCE TO: September by Eath, Wind & Fire
  • GREATEST ACCOMPLISHMENT: Graduation college with honors.

Gabe Morgan

Industrial Design

Pioneering innovative products through creative exploration within industrial design.

Valeria Calcamo Alonzo
  • Who is Valeria?
  • QUOTE: You miss 100% of the shots you don't take – Wayne Gretzky – Michael Scott
  • HIDDEN TALENT: Playing Piano
  • GREATEST ACCOMPLISHMENT: Graduating from college magna cum laude while having two part-time jobs.
  • PIRATE NAME: The Hilarious Captain Val

Valeria Calcamo Alonzo

Marketing & Apparel Design

Bringing our collective brands to life through social media content with her photography skills, as well as forecasting trends and crafting new designs for our apparel lines.

Nanette Nikolajsen
  • Who is Nanette?
  • GREATEST ACCOMPLISHMENT: NCAA National Champion
  • SPIRIT ANIMAL: Turtle
  • QUOTE: You cannot control the wind, but you can direct the sail.
  • PIRATE NAME: Danish Viking
  • HIDDEN TALENT: Can crush a Military Pentathalon

Nanette Nikolajsen

Business Development, 2WiN®

Our in-house NCAA National Triathlete Champion is bringing her performance apparel knowledge to help launch 2WiN to the finish line.

Juan Basabe
  • Who is Juan?
  • FAVORITE SONG TO DANCE TO: Macarena
  • BUCKET LIST TRAVEL LOCATION: Cancun, Mallorca, & Greece
  • OUTDOOR ACTIVITY: Soccer
  • FOOD: Sushi
  • GREATEST ACCOMPLISHMENT: SAC Champion

Juan Basabe

Marketing & Collaboratives

Digging into trends and our company heritage with the HBi Marketing Team to spread brand awareness through social media campaigns and our 100 Days to 100 Years Countdown.

Anne-Marie Frye
  • Who is Anne-Marie?
  • FAVORITE BOOK: Little Women
  • NICKNAME: Tiny
  • FAVORITE SUPER HERO: Batman
  • GREATEST ACCOMPLISHMENT: Making it to 21 y.o. with no car wrecks
  • FAVORITE FOOD: Apple Pie

Anne-Marie Frye

Corporate Communications & Public Relations

Bringing third-generation textile knowledge to communicate our new products to new markets.

Jason Liu
  • Who is Jason?
  • OUTDOOR ACTIVITY: Kayaking & Hiking
  • HOBBIES: Photography, Ceramics, and Woodworking
  • BUCKET LIST TRAVEL LOCATION: Croatia and Fiji
  • QUOTE: When we hit our lowest point, we are open to the greatest change.- Aang, Avatar: The Last Airbender

Jason Liu

Industrial Design & OEM Partnerships

 

Nick Henriques
  • Who is Nick?
  • FAVORITE SUPER HERO: The Flash
  • BUCKET LIST TRAVEL LOCATION: Iceland
  • FAVORITE SONG TO DANCE TO: Anything by Michael Jackson
  • ICE CREAM FLAVOR: Orange Sherbert
  • FAVORITE HOLIDAY: Thanksgiving

Nick Henriques

Track & Field Marketing and Sales

Combining athletic experience and marketing know-how to connect with track-and-field community and beyond.

Alicia Wahlberg
  • Who is Alicia?
  • GREATEST ACCOMPLISHMENT: SAC first team double
  • OUTDOOR ACTIVITY: Tennis, Soccer, Hiking
  • FAVORITE SONG TO DANCE TO: Kan inte gå - bolaget
  • TELL ME A JOKE: What is fast, loud, and crunchy? A rocket chip.
  • SPIRIT ANIMAL: Eagle

Alicia Wahlberg

Court & Club International Marketing and Sales

 

Emily Buie
  • Who is Emily?
  • FAVORITE MOVIE: The Notebook
  • SPIRIT ANIMAL: Butterfly
  • FAVORITE QUOTE: "In three words, I can sum up everything I've learned about life: it goes on."- Robert Frost
  • FAVORITE SPORTS TEAM: Boston Celtics

Emily Buie

Graphic Design

As a designer, Emily strives to make positive connections between the consumer and the product they are buying. By staying up to date with current design trends, she catches people’s attention and makes them more interested in what the product has to offer. Aka, Emily's on it.

Jackson Roberts
  • Who is Jackson?
  • BUCKET LIST TRAVEL LOCATION: Greece
  • FAVORITE SUPER HERO: Iron Man
  • FAVORITE ICE CREAM: Cookie Dough
  • FAVORITE MOVIE: Saving Private Ryan

Jackson Roberts

Marketing & Videography

Jackson is known around here for his basketball videography, love of running and hiking, as well as being a Tar Heels super fan.

Dan O'Dell
  • Who is Dan?
  • HIDDEN TALENT: Black Belt in Karate… in 4th grade!
  • SPIRIT ANIMAL: Alligator
  • FAVORITE QUOTE: "I don't stop when I'm tired, I stop when I'm done"- David Goggins
  • FAVORITE FOOD: Sushi

Dan O'Dell

Business Development & Apprentice

Our in-house Pro Triathlete, bringing you the latest and greatest in athletic gear and accessories.