About Us

About Hickory Brands, Inc.

Hickory Brands inc. / HBi Collective is a constantly evolving OEM and 98-year innovative manufacturer in the Fashion, Accessories, Athletic, Military, Technical, and Outdoor Sporting Goods Industries.
Our USA Made know-how has allowed us to partner with numerous global brands including New Balance, Adidas, Puma, Under Armour, Redwing in addition, to the manufacturing, launch, and marketing of our legacy brands in competitive retail.
In 2020 10' Seconds Launched its first DTC Channel Product line on www.tenseconds.com to raise brand awareness for our long standing retailer partners benefit. Additionally, In 2021 we will re-open Plant #4 in Longview North Carolina where we will produce performance team apparel, outerwear, military, and technical gear right here In the USA!
Additionally, we are excited to move back into our Downtown HQ in 2021 which is where our new recruits will reside outside of the manufacturing environment.
This move is to re-concentrate on the growing interest of USA Made Goods and the importance of real-time product and content development for our brands and partners.
Our Social Links: Please follow as every bit helps and you can see live action on our rebirth into the branded product category outside of OEM.!
@hickorybrandsinc - @10secondsbrand - @shoeflys - @wincordbrand - @amercanlegacybrand - @reflexallbrand
Corporate info: Hickory Brands Inc.
208 Union Square NW Hickory, NC 28601 HBI / HICKORY BRANDS INC.
(828) 322-2600 |

Contact Information


A Little more on HBi


Hickory Brands Inc. [HBi] has had a long history of manufacturing starting as “Old Hickory Shoe Lace” in 1923.  Located at the base of the Appalachian mountains we are proudly one of a very few remaining Cord, Webbing Shoe Lace manufacturers in the United States.  Our quality products and excellent customer service have allowed us to excel with numerous OEM customers, global brands, and retail chains (including Walmart for Kiwi through 2013).  We are always looking for strategic partners that match our ethics and appreciate the value of the American worker.


We are excited to launch our new website which will be more user-friendly and offer direct consumer support.  This site will not only showcase our new products and existing inventory, it will serve as an easy access point for all those who wish to preview, compare, or purchase product.