HBi Collective Team Page Spring 2025
Meet The HBi Collective Team
Leadership
Daniel Bizzell
CEO & President HBi Collective
The Industrial Design Guy and visionary of our next generation products and business.
Service & Communications
Tammy Carpenter
Accounts & Processing
The white gloves that monitors the team and process for your Online Wholesale and Direct To Consumer orders.
Kendal Coffey
Graphic Design & Content Creation
Showing the world the benefits and new features of our products through image and graphic content.
Tristan Varney
Inside Sales Lead, Specialty Accounts
Needing a personalized service for you and your customers? We give you Tristan, our field sport athlete and product guru.
Houston Lawing
Specialty Account Sales
Houston brings multiple years of sales and marketing experience to his new role as our Outside Sales / Product Specialist. With a passion for the outdoors,fly fishing in a trout stream in Boone, spending time on the golf course or cheering on his Washington Commanders you will find one thing constant, a smile on Houstons face!
Karen Ramsey
Order Processing Specialist
Providing top-notch customer service to get your orders out the door as soon as possible.
Chloe DosReis
Executive Assistant HQ
Eager to use her experience to support the HBi team, providing essential administrative assistance while acting as an communication ambassador for our brands.
Operations
Esther Lor
Plant Foreman
Utilizing years of production expertise to keep lead times low, communication high, our employees safe, and our customers happy.
Grace Roseman
Supply Chain & Purchasing Lead
Keeping us stocked up to fulfill your orders faster.
Jaela Harris
OEM & Online Product Manager
Jaela graduated from NC State with a degree in Textile Technology and brings her expertise from her experience and learnings from NC State. Jaela has a background in yarn dyeing processes and has also had the pleasure of working with the U.S. Military as a process optimization intern.
Rhonda Tankersley
Controller
The Analytical brain of the accounting department.
Anna Holloway
Accounts Payable
The bubbliest member of our team by far who's always ready to help.
Cheryl Setzer
Accounting & Inventory Control
Receiving all work orders and making sure all product is accounted for.
Production Team
Cliff Coffey
Distribution Center & Weaving Manager
A man of many hats, handling our yarn purchasing, recycling, and logistics for Hickory Brands, and of course our weaving department. Cliff brings his lifelong knowledge of the textile industry to our ever expanding team.
Diane Eaton
Packaging Department Supervisor
Boss Lady and our honorary first Employee of the Year for her outstanding leadership and utmost dedication to her team and the company.
BJ Ward
Braiding Department Supervisor
Our resident expert of adorable Pitbulls (and braiding, of course). BJ manages the largest department in our Plant #3 facility with great care and long time expertise.
Anita Picklesimer
Shipping Manager
Anita ensures all of your product is shipped out on time and handled with care.
Damir Softic
Facilities Maintenance Manager & Machinist
The man MacGyver strived to be. He keeps our original machinery moving and builds new ones to produce our future innovations.
Intern Alumni
Ricky Hardson
HBi - American Legacy® Outdoor Sales & Key Accounts Intern Alum
Our brand and product representation for the American Legacy® Brand.
Preston Joseph
HBi - 10 Seconds® Team Sales & Key Accounts Intern & Apprentice Alum
Our Man for building opportunities with consumer retail and team products.
Emily Snyder
Social Media and Content Creation, Janie® Brand Intern Alum
Our hip and in-the-know intern from Chapel Hill.
Victor Cascon
European Businesses Development & Team Sales Intern Alum
Key contact and outreach for our growing international business.
Brooke Lawrence
Social Media & Marketing Intern Alum
Bringing a fresh perspective and marketing know-how to social media content.
Dulcemaria Coronado-Sanchez
Social Media & Marketing Intern Alum
Sparking interest in our collective brands through social media content with fun and flair.
Gabe Morgan
Industrial Design Intern Alum
Pioneering innovative products through creative exploration within industrial design.
Valeria Calcamo Alonzo
Marketing & Apparel Design Intern Alum
Bringing our collective brands to life through social media content with her photography skills, as well as forecasting trends and crafting new designs for our apparel lines.
Nanette Nikolajsen
Business Development, 2WiN® Intern Alum
Our in-house NCAA National Triathlete Champion is bringing her performance apparel knowledge to help launch 2WiN to the finish line.
Juan Basabe
Marketing & Collaboratives Intern Alum
Digging into trends and our company heritage with the HBi Marketing Team to spread brand awareness through social media campaigns and our 100 Days to 100 Years Countdown.
Anne-Marie Frye
Corporate Communications & Public Relations Intern Alum
Bringing third-generation textile knowledge to communicate our new products to new markets.
Jason Liu
Industrial Design & OEM Partnerships Intern Alum
Nick Henriques
Track & Field Marketing and Sales Intern Alum
Combining athletic experience and marketing know-how to connect with track-and-field community and beyond.
Alicia Wahlberg
Court & Club International Marketing and Sales Intern Alum
Emily Buie
Graphic Design Intern Alum
As a designer, Emily strives to make positive connections between the consumer and the product they are buying. By staying up to date with current design trends, she catches people’s attention and makes them more interested in what the product has to offer. Aka, Emily's on it.
Jackson Roberts
Marketing & Videography Intern Alum
Jackson is known around here for his basketball videography, love of running and hiking, as well as being a Tar Heels super fan.
Dan O'Dell
Business Development Intern & Apprentice Alumni
Our in-house Pro Triathlete, bringing you the latest and greatest in athletic gear and accessories.
![American Legacy ® Polypropylene Utility Cord | 50 ft [PREORDER]](http://hickorybrands.com/cdn/shop/products/Utility_cord-Olive_480x480.png?v=1513372359)
![American Legacy ® Reflexall ® 1" Replacement Webbing | Reflective - 25 ft [PREORDER]](http://hickorybrands.com/cdn/shop/products/Replacement_Webbing_1_inch_Black_Reflective_Angle_480x480.png?v=1512414686)