HBi Collective Team Page

Meet The HBi Collective Team


  • Who is Daniel?

  • SPORTS TEAM: AFC Richmond
  • FOOD: What's a week without nachos?
  • MUSIC: Chill-Hop while making the kids lunches in the morning, 90's Rock pre-workout
  • MOVIE: The Man From Snowy River 2
  • HOBBIES: Forward Movement

Daniel Bizzell

CEO & President HBi Collective                                                                          

The Industrial Design Guy and visionary of our next generation products and business.

Service & Communications

  • Who is Tammy?

  • HIDDEN TALENT: Cosmetology
  • FAVORITE SONG TO DANCE TO: Let it Go (with her Grandkids)
  • TELL ME A JOKE: Why did the tomato blush? It saw salad dressing.
  • HOBBIES: Fitness, Reading, Singing, Photoraphy

Tammy Carpenter

Accounts & Processing                                                                      

The white gloves that monitors the team and process for your Online Wholesale and Direct To Consumer orders.

  • Who is Kendal?

  • BOOK: A Boy and His Dog at the End of the World by Charlie Fletcher
  • FAVORITE SONG TO DANCE TO: Candlelight by Relient K
  • QUOTE: "That there's some good in this world, Mr. Frodo. And it's worth fighting for."- Samwise Gamgee

Kendal Coffey

Graphic Design & Content Creation                                                                      

Showing the world the benefits and new features of our products through image and graphic content.

  • Who is Tristan?

  • SPORTS TEAM: Detroit Lions
  • GREATEST ACCOMPLISHMENT: Presidential Service Award
  • FAVORITE BOOK: The Last of the Mohicans

    Tristan Varney

    Inside Sales Lead, Specialty Accounts


    • Who is Nick?

    • FAVORITE SONG TO DANCE TO: Anything by Michael Jackson
    • ICE CREAM FLAVOR: Orange Sherbert
    • FAVORITE HOLIDAY: Thanksgiving

      Nick Henriques

      Intern- Track & Field Marketing and Sales

      Combining athletic experience and marketing know-how to connect with track-and-field community and beyond.

      • Who is Alicia?

      • GREATEST ACCOMPLISHMENT: SAC first team double
      • OUTDOOR ACTIVITY: Tennis, Soccer, Hiking
      • FAVORITE SONG TO DANCE TO: Kan inte gå - bolaget
      • TELL ME A JOKE: What is fast, loud, and crunchy? A rocket chip.
      • SPIRIT ANIMAL: Eagle

        Alicia Wahlberg

        Intern- Court & Club International Marketing and Sales


        • Who is Dan?

        • HIDDEN TALENT: Black Belt in Karate… in 4th grade!
        • SPIRIT ANIMAL: Alligator
        • FAVORITE QUOTE: "I don't stop when I'm tired, I stop when I'm done"- David Goggins
        • FAVORITE FOOD: Sushi

          Dan O'Dell

          Intern- Endurance Sports Marketing and Sales


          • Who is Anne-Marie?

          • FAVORITE BOOK: Little Women
          • NICKNAME: Tiny
          • FAVORITE SUPER HERO: Batman
          • GREATEST ACCOMPLISHMENT: Making it to 21 y.o. with no car wrecks
          • FAVORITE FOOD: Apple Pie

            Anne-Marie Frye

            Intern- Corporate Communications & Public Relations

            Bringing third-generation textile knowledge to communicate our new products to new markets.

            • Who is Jason?

            • OUTDOOR ACTIVITY: Kayaking & Hiking
            • HOBBIES: Photography, Ceramics, and Woodworking
            • BUCKET LIST TRAVEL LOCATION: Croatia and Fiji
            • QUOTE: When we hit our lowest point, we are open to the greatest change.- Aang, Avatar: The Last Airbender

              Jason Liu

              Intern- Industrial Design & OEM Partnerships



              • Who is Esther?

              • SPORTS TEAM: Saints
              • OUTDOOR ACTIVITY: Fishing
              • PIRATE NAME: Cut Throat
              • BUCKET LIST TRAVEL LOCATION: Thailand
              • GREATEST ACCOMPLISHMENT: Her son

              Esther Lor

              Plant Foreman                                                                      

              Utilizing years of production expertise to keep lead times low, communication high, our employees safe, and our customers happy.

              • Who is Grace?

              • FAVORITE SONG TO DANCE TO: Emotions by Mariah Carey
              • ICE CREAM FLAVOR: Rocky Road
              • OUTDOOR ACTIVITY: Hiking
              • MOVIE: Bridget Jones' Diary
              • SUPERHERO: Batman

              Grace Roseman

              Supply Chain & Purchasing Lead                                                                      

              Keeping us stocked up to fulfill your orders faster. And our specialist of all things Taylor Swift.

              • Who is Lindsey?

              • SPORTS TEAM: Duke Mens Basketball
              • HIDDEN TALENT: Can talk like Stitch
              • FAVORITE SONG TO DANCE TO: My Friends Over You by New Found Glory
              • SPIRIT ANIMAL: Scooby Doo. Yes, this counts.
              • FOOD: Potatoes (precious)

              Lindsey Geddings

              OEM & Online Product Manager                                                                      

              Key to modernizing our efforts and growth in both our OEM portfolio and Omni-Channel opportunities with our digital retail and industrial partners.

              • Who is Rhonda?

              • ICE CREAM FLAVOR: Strawberry
              • TELL ME A JOKE: How do trees get online? They just log on.
              • PIRATE NAME: Captain Sassy Pants
              • GREATEST ACCOMPLISHMENT: Keeping 3 children alive until adulthood.

              Rhonda Tankersley


              The Analytical brain of the accounting department.

              • Who is Anna?

              • HOBBIES: Reading, Quilting
              • FAVORITE MOVIE: The Shawshank Redemption
              • TELL ME A JOKE: Some people eat snails… they must not eat fast food.
              • SPORTS TEAM: Duke
              • SPIRIT ANIMAL: Bunny

                Anna Holloway

                Accounts Payable

                The bubbliest member of our team by far who's always ready to help.

                • Who is Cheryl?

                • HOLIDAY: Thanksgiving
                • ICE CREAM FLAVOR: Vanilla
                • SPIRIT ANIMAL: Cat
                • OUTDOOR ACTIVITY: Yard Work
                • GREATEST ACCOMPLISHMENT: Having two sweet daughters

                Cheryl Setzer

                Accounting & Inventory Control

                Receiving all work orders and making sure all product is accounted for.

                Production Team

                • Who is Cliff?

                • QUOTE: Work smarter, not harder.
                • TELL ME A JOKE: Why did the chicken cross the road? To show the opossum it could be done.
                • OUTDOOR ACTIVITY: Cycling
                • MOVIE: The Good, The Bad, and The Ugly
                • HIDDEN TALEN: Woodworking

                Cliff Coffey

                Distribution Center & Weaving Manager                                                        

                A man of many hats, handling our yarn purchasing, recycling, and logistics for Hickory Brands, and of course our weaving department. Cliff brings his lifelong knowledge of the textile industry to our ever expanding team.

                • Who is Diane?

                • SPORTS TEAM: Carolina Panthers
                • FOOD: Salmon
                • BUCKET LIST TRAVEL LOCATION: France
                • MOVIE: The Notebook
                • HOLIDAY: Christmas

                Diane Eaton

                Packaging Department Supervisor                                                        

                Boss Lady and our honorary first Employee of the Year for her outstanding leadership and utmost dedication to her team and the company.

                • Who is BJ?

                • HOBBIES: Working with animals
                • BOOK: Call of the Wild
                • NICKNAME: BiggDawg
                • QUOTE: A jack of all trades is a master of none but often times better than a master of one.

                BJ Ward

                Braiding Department Supervisor                                                        

                Our resident expert of adorable Pitbulls (and braiding, of course). BJ manages the largest department in our Plant #3 facility with great care and long time expertise.

                • Who is Anita?

                • OUTDOOR ACTIVITY: Gardening, Landscaping, & Hiking to Waterfalls
                • FAVORITE SONG TO DANCE TO: Uptown Funk by Bruno Mars
                • QUOTE: "What we do in life, echoes in eternity"- Maximus, Gladiator
                • FOOD: French Fries & Ice Cream

                Anita Picklesimer

                Shipping Manager                                                                     

                Anita ensures all of your product is shipped out on time and handled with care.

                • Who is Damir?

                • Damir is constantly innovating new machinery for our operations. He hopes you can plan a tour with us, so he can show what he is working on now and thinking of for the future!

                Damir Softic

                Facilities Maintenance Manager & Machinist                                                              

                The man MacGyver strived to be. He keeps our original machinery moving and builds new ones to produce our future innovations.

                • Who is Dawn?

                • OUTDOOR ACTIVITY: Swimming
                • TELL ME A JOKE: What kind of exercise do lazy people do? Diddly Squats.
                • QUOTE: It is better to fail in originality than to succeed in imitation.
                • MOVIE: Dirty Dancing

                Dawn Arnett

                Hangtag Department Supervisor                                                                     

                Dawn ensures our legacy hangtag products receive the white glove treatment.

                Intern Alumni

                • Who is Ricky?

                • BA in Business Administration and MBA in Business Administration and Management from Lenoir Rhyne University.
                • 2 Time Conference Champion for LR Bears Football Team
                • Chi Alpha Sigma National Athlete Honors Society

                Ricky Hardson

                HBi - American Legacy® Outdoor Sales & Key Accounts Intern Alum                          

                Our brand and product representation for the American Legacy® Brand.

                • Who is Preston?

                • Graduated with he BBA in Management Information Systems from Lenoir-Rhyne University.
                • Starting Linebacker for LR Bears Football Team.

                Preston Joseph

                HBi - 10 Seconds® Team Sales & Key Accounts Intern Alum                          

                Our Man for building opportunities with consumer retail and team products.

                • Who is Emily?

                • Working on her BA in Public Relations, Advertising, and Applied Communication and her BA in Sports Administration.

                Emily Snyder

                Social Media and Content Creation, Janie® Brand Intern Alum                          

                Our hip and in-the-know intern from Chapel Hill.

                • Who is Victor?

                • Graduated Magna Cum Laude with BA in Marketing & Business Management and MBA in Global Business from Lenoir Rhyne University.
                • Captain of the LR Men's Soccer Team
                • Chi Alpha Sigma National Athlete Honors Society

                Victor Cascon

                European Businesses Development & Team Sales Intern Alum                          

                Key contact and outreach for our growing international business.

                • Who is Brooke?

                • GREATEST ACCOMPLISHMENT: Graduating High School with Associates degree at 17.
                • BUCKET LIST TRAVEL LOCATION: Bora Bora
                • SONG TO DANCE TO: Cotton Eye Joe
                • MOVIE: Napoleon Dynamite
                • SPIRIT ANIMAL: Dragonfly

                Brooke Lawrence

                Social Media & Marketing Intern Alum                                                                    

                Bringing a fresh perspective and marketing know-how to social media content.

                • Who is Dulcemaria?

                • HIDDEN TALENT: Correctly guessing what side a quarter will land on (99 out of 100 times)
                • SPIRIT ANIMAL: Alpaca
                • ICE CREAM FLAVOR: Moose Tracks
                • "Success is not final; failure is not fatal: It is the courage to continue that counts." — Winston S. Churchill

                Dulcemaria Coronado-Sanchez

                Social Media & Marketing Intern Alum                                                                    

                Sparking interest in our collective brands through social media content with fun and flair.

                • Who is Gabe?

                • QUOTE: The bad news is time flies. The good news is time flies.
                • FOOD: Dumplings
                • OUTDOOR ACTIVITY: Snowboarding
                • SONG TO DANCE TO: September by Eath, Wind & Fire
                • GREATEST ACCOMPLISHMENT: Graduation college with honors.

                Gabe Morgan

                Industrial Design Intern Alum                                                                 

                Pioneering innovative products through creative exploration within industrial design.

                • Who is Valeria?

                • QUOTE: You miss 100% of the shots you don't take – Wayne Gretzky – Michael Scott
                • HIDDEN TALENT: Playing Piano
                • GREATEST ACCOMPLISHMENT: Graduating from college magna cum laude while having two part-time jobs.
                • PIRATE NAME: The Hilarious Captain Val

                Valeria Calcamo Alonzo

                Marketing & Apparel Design Intern Alum                                                       

                Bringing our collective brands to life through social media content with her photography skills, as well as forecasting trends and crafting new designs for our apparel lines.

                • Who is Nanette?

                • GREATEST ACCOMPLISHMENT: NCAA National Champion
                • SPIRIT ANIMAL: Turtle
                • QUOTE: You cannot control the wind, but you can direct the sail.
                • PIRATE NAME: Danish Viking
                • HIDDEN TALENT: Can crush a Military Pentathalon

                  Nanette Nikolajsen

                  Business Development, 2WiN® Intern Alum                                                                      

                  Our in-house NCAA National Triathlete Champion is bringing her performance apparel knowledge to help launch 2WiN to the finish line.

                  • Who is Juan?

                  • FAVORITE SONG TO DANCE TO: Macarena
                  • BUCKET LIST TRAVEL LOCATION: Cancun, Mallorca, & Greece
                  • OUTDOOR ACTIVITY: Soccer
                  • FOOD: Sushi
                  • GREATEST ACCOMPLISHMENT: SAC Champion

                    Juan Basabe

                    Marketing & Collaboratives Intern Alum                                                                     

                    Digging into trends and our company heritage with the HBi Marketing Team to spread brand awareness through social media campaigns and our 100 Days to 100 Years Countdown.